BUX rebrands its derivatives trading platform as Stryk

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BUX has announced the rebranding of its derivatives trading app from BUX X to Stryk to reflect the enhanced platform focused on leveraged trading with index, stock, gold and forex CFDs. The Dutch neo-broker decided to opt for the rebranding to better differentiate Stryk from BUX Zero as well as […]

BUX has announced the rebranding of its derivatives trading app from BUX X to Stryk to reflect the enhanced platform focused on leveraged trading with index, stock, gold and forex CFDs.

The Dutch neo-broker decided to go for the rebrand to better differentiate Stryk from BUX Zero as well as the client groups they cater to.

Stryk users focus on trading leveraged products at a more frequent and flexible pace, with access to in-app social channels.

BUX Zero users seek to build wealth over the medium to long term, investing in a wide range of asset classes such as stocks, ETFs and crypto.

Salim Sebbata, CEO of Stryk, said: “With Stryk, we are re-launching our successful CFD trading app, which has been used by over 2 million users in Europe and the UK since 2014. With a new design and recently acquired regulatory licenses, we are expanding our footprint in Europe and offering more clients an easy and exciting way to trade CFDs – all with the support of the in-app community, social trading features and localized daily news for all markets.

Yorick Naeff, CEO of BUX, said: “BUX X was launched in 2014 as a CFD trading platform. Year after year it continued to evolve and now the next iteration is ‘Stryk’. With these two brands, we aim to differentiate between two types of investors: those in it for the long haul can choose BUX Zero, and those trading short can continue to use all the popular features of BUX X, but now with Stryk . As we diverge the brands, BUX will still be able to meet the needs of our customers across Europe, regardless of their financial goals.

The company explained the renamed image in detail: “The newly redesigned app retains the blue color of BUX X, with all other colors such as red, green, purple and orange removed to create a look clean and professional. The diagonal lines of the new Stryk logo represent active markets. Similarly, the app icon features “up and down” arrows, illustrating the fundamental nature of trading. »

Stryk recently expanded to Finland, Luxembourg, Slovenia and Portugal as part of the broker’s growth strategy in Europe, now making it available in 13 countries. The derivatives trading platform offers users a space to share their knowledge, experience and strategies.

In July 2021, Salim Sebbata was appointed as the new CEO of the CFD unit and BUX Financial Services in the UK.

He was succeeded by Jean Raphael Nahas, hired as Managing Director of BUX Cyprus CFD Operations, aiming to catapult the business into its next phase of growth.

Additionally, BUX has acquired a new regulatory license which allows it to further develop in the post-Brexit EU environment.

Created and operated by BUX, Stryk provides CFD trading and aims to remove complexity from the markets to improve the trading experience. The “ultra-fast app” allows users to trade CFDs, with or without leverage, on stocks, forex, indices, commodities and more.

Stryk has offices in the UK and Cyprus and accepts clients from the UK and 13 mainland European countries. The platform is available for download in the Apple Play and Google Play stores.

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